The www.yellowpages.co.za is a web based directory service, containing advertising and listings of businesses in South Africa. It also includes the City Search, Maps and Directions. The searches on the site can be performed by keyword, business type, business service and business name and location. Customers enter a keyword/s, and powerful search engines call up a range of suitable matches. The search criteria can be narrowed down in various ways, according to geographical region or category classification. As is the case with 10-11-8, daily updates of information are made, ensuring that data is as current as possible. With 64% of people with internet access having visited www.yellowpages.co.za, at an average of 2.8 visits per month, the yellow mouse speaks powerfully for your business - and 90% of them are in the LSM 6-10, or middle to upper income group.